The Course

Ever feel like you're running in circles, chasing goals that lead nowhere? It's probably because your targets are missing a strategic edge. Enter the world of objective-setting with a twist—where aspiration meets reality through a proven formula. This course unpacks the secret sauce behind setting objectives that are not just smart, but genuinely savvy. Get ready to dive deep into crafting targets that are Specific, Measurable, Achievable, Relevant, and Time-bound. By honing these five pillars, you're not just planning goals; you're architecting success.

But here's the kicker: knowing the technique is just step one. Applying it to scale your career, enhance personal development, or even skyrocket your business is where the magic happens. Through a series of interactive workshops and real-life case studies, you'll master tailoring these principles to fit your unique context. You’ll walk away with not just a toolkit of strategies but also the confidence to apply them effectively. And the real cherry on top? You'll see progress so tangible, it's almost like watching your ambitions take flight—grounded, of course, in solid, strategic planning.

What you will learn

When I set out to create this course, my top priority was to pack it with insights that would serve not just as knowledge but as practical tools for you to start effectively setting and achieving your objectives. You'll find that each module has been meticulously designed to be engaging and accessible, regardless of where you're starting from. What's really special is the attention to how the lessons are structured—you're not just getting theory here, but real actionable steps. Think of it as a roadmap where I've pinpointed all the landmarks you need to reach your destination. Plus, with plenty of real-world examples and interactive elements, you'll be able to see the principles in action, making it incredibly easy to translate what you learn into your daily life. This isn't just about setting goals; it's about transforming the way you approach your aspirations and turning your ambition into a clearly defined path to success.

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Jelani Matthews


Jelani is Founder and President of Empowering Mentorships and Owner of Soft Skills Matter. Jelani launched Soft Skills Matter after identifying his passion to help others find and fulfill their purpose and strategize on ways to monetize what they love to do most. Jelani has a professional background in business and psychology; a combination Jelani utilizes in his pursuit of “passing it forward to the next generation”. Jelani currently holds a B.A. in Psychology, and a Masters in Business Administration. Jelani utilizes his unique skillset and leadership experience to empower students, entrepreneurs and individuals to achieve their goals and pursue their purpose. 

My passion for this course stems from witnessing the profound impact that well-crafted goals can have on an individual's life trajectory. By teaching Smart Goals, I have had the privilege of guiding countless students toward clearer, more attainable objectives, and observing the positive ripple effects it generates in their personal and professional lives. My commitment to this subject is not just academic; it is a lived experience, as I continuously apply these principles to my own aspirations, ensuring my connection to the course material remains authentic and deeply rooted in real-world application.

Brandon Johnson

Brandon Johnson serves as Lead Director and Partner for Soft Skills Matter, merging his financial coaching, investment acumen, and captivating public speaking to empower individuals. His expertise guides informed financial decisions, offers career growth advice, and creates transformative learning environments through tailored presentations, ensuring effective soft skills development for participants.